March Madness: City businesses, groups get in on the fun

Full and original article posted on Worcester Magazine

Ah, March Madness. That time of year when even the most casual sports fan gets a little extra giddy-up in their step. We’re talking, of course, about the NCAA men’s basketball tournament. A time when employees hide their printed tournament brackets from the boss’s view and put off filing that report on deadline to instead do the important work of determining the ultimate national champion.

Everyone, it seems, wants in on March Madness. Polar Beverages got in on the fun early on by introducing The UnSweet’nd 16 to determine which seasonal flavor will be added to their regular, year-round lineup.

And now the Worcester Regional Research Bureau has kicked off their annual March Municipal Madness, which gives folks the chance to vote for what they consider the most important city issue. Like the NCAA bracket, it is broken down into four major “regions,” or categories. Instead of teams, the contenders are different city issues and initiatives under public safety, economic development, education and operations.

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