Research Bureau: Eliminating WRTA fares would increase ridership, efficiency

Full and original article posted on Worcester Business Journal

Most adults pay $1.75 per trip on Worcester Regional Transit Authority buses, but even that is too much of a disincentive to make use of the city’s only public transportation option, the Worcester Regional Research Bureau said in a new report.

Ridership on the service is declining, dropping 23% between 2016 and 2018 with last year marking a 13-year low for ridership and the lowest in a non-strike year since tracking began in 1991.

The service brought in $3 million in fare revenue last year, making up just 14% of the WRTA’s revenue and the lowest since 2010.

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